ITV Studios vendió algunos de sus títulos más populares, como “The Bay”, “Bump” y “Romulus”, a WarnerMedia Latin America para HBO Max como parte de un importante acuerdo de contenido.
El Managing Director of Global Entertainment de ITV Studios explica la estrategia de expansión de la compañía tanto en producción como distribución, y resalta el valor del negocio en el mercado hispano de Estados Unidos.
The executive is set to oversee a catalog of more than 285 formats alongside the Global Entertainment Board., which is tasked with the monetization of the projects.
Lachkar takes up the helm at the label with a focus on building and growing the company, which works with the biggest French TV broadcasters and platforms and is responsible for some of the best-loved programmes on French television.
The non-scripted projects, including factual and entertainment titles, featuring "Love Island" across 20 territories and various broadcasting companies, is intended to expand the company's global reach.