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All viewers of the linear channel or programming blocks will also have online access to the games, activities, and books that are part of the EDYE ecosystem. It will be available across the US and Latam.

Through this collaboration, Parrot Analytics has broadened its scope and deepened its insights into the Arabic-speaking entertainment market. By working with MBC Research, the company has expanded its database, enriching it with an approximate 1,500 Arabic titles.

Antenna Studios, Sony Pictures Television and ZDF Studios were also confirmed to host screenings during this edition.

A report by Horowitz Research showed that LGBTQIA+ content viewers and audiences aged 18-34 years old are more keen on consuming inclusive contents.

The technology platform allows individuals and businesses of all sizes to create advertising campaigns on TV in just two clicks.