Banijay announced LaLiga Studios has expanded its leadership team with the hirings of Paz Pérez Sanz, Marta Ruiz and Anabel López Antolín, and confirmed its new project, “The Power of our Fútbol.”
Banijay Iberia and the football league LaLiga will join forces to launch LaLiga Studios, a new sports-related content production company led by Chalo Bonifacino Cooke.
The prestigious Spanish league featuring some of the biggest clubs in world football will be broadcast live and exclusively free to air on ITV, ITV4, and ITV Hub.
LaLiga Santander will be offered in all Migu Videos ecosystems through a freemium model, which combines six free matches and four paid matches per match day.
LaLiga announced a six-year strategic partnership with Beijing based Streamline Media Technology, officially launching the LaLiga live streaming application in China: LaLiga Plus.