Magnite and SpringServe’s ad server technology will support Banijay Rights global expansion of FAST services. The partnership is announced shortly after Banijay launches its new FAST channel, Horizons.
Magnite’s latest research study found that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV, which includes television content streamed on any device.
Streaming TV, which comprises television content streamed via the internet on any device, is now the most-watched form of TV across UK, France, Germany, Spain, and Italy, Magnite revealed in its latest report.
Mexico leads in this metric, with more than 92% Mexican respondents reporting that they used a streaming service at least once a week. Brazil followed closely behind (91%), followed by Argentina (81%), according to Magnite’s latest research.