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Banijay Rights teams up with Magnite and SpringServe to monetize FAST platforms 31 MAY 2023

Streaming

Banijay Rights teams up with Magnite and SpringServe to monetize FAST platforms

Magnite and SpringServe’s ad server technology will support Banijay Rights global expansion of FAST services. The partnership is announced shortly after Banijay launches its new FAST channel, Horizons.
Is streaming TV’s rapid growth in Latin America driven by ad-supported viewing? 30 MAY 2023

Digital

Is streaming TV’s rapid growth in Latin America driven by ad-supported viewing?

Magnite’s latest research study found that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV, which includes television content streamed on any device.
Streaming TV is now the most-watched form of TV across the EU5 22 MAR 2023

Digital

Streaming TV is now the most-watched form of TV across the EU5

Streaming TV, which comprises television content streamed via the internet on any device, is now the most-watched form of TV across UK, France, Germany, Spain, and Italy, Magnite revealed in its latest report.
Is hybrid TV viewing the new normal in Europe? 27 OCT 2021

Digital

Is hybrid TV viewing the new normal in Europe?

71% of European audiences now watch a combination of traditional TV and CTV content, according to Magnite’s “CTV is for Everyone: 2021” report.
91% OF TV VIEWERS IN LATIN AMERICA WATCH STREAMING TV WEEKLY 22 APR 2021

Digital

91% OF TV VIEWERS IN LATIN AMERICA WATCH STREAMING TV WEEKLY

Mexico leads in this metric, with more than 92% Mexican respondents reporting that they used a streaming service at least once a week. Brazil followed closely behind (91%), followed by Argentina (81%), according to Magnite’s latest research.