The total Nordic video market is expected to reach €9.8 billion for the full year of 2023. The total market has grown 2% yearly over the past four years, according to Mediavision’s latest report.
Today, close to 70% of the Swedish households have at least one SVOD service, according to Mediavision’s latest report, which also notes that a subscribing household on average pay for 2.5 services.
According to Mediavision's Q3 analysis of the Swedish market, despite a weaker economy, household media spend has increased by six percent compared to the same period last year.