Almost half of everyone with a SVOD subscription in Sweden shares at least one subscription with someone outside the household. If sharing was stopped, the SVOD market could potentially grow up to 16%, according to Mediavision.
According to figures recently published by Mediavision, illegal downloading and streaming of films and series have increased in Sweden for the second straight year.
Online video in Finland is on the rise. During this spring, subscribing SVOD households have passed 1.5 million, corresponding to a penetration of 61%, according to Mediavision’s latest report.
After a clear slowdown last year, during the first quarter of 2023 growth was again noted for SVOD streaming services in Sweden, according to Mediavision’s latest analysis.