Premium streaming financial success requires a lot of different kind of TV/movie content – not just a top-ten list or the most-viewed shows, according to MoffettNathanson’s latest report.
The penetration of streaming in US households has expanded to 80% in the first quarter of 2022 from 79% in the fourth quarter of last year, according to a new report from MoffettNathanson.
Led by continued massive customer losses at AT&T, cord-cutting for U.S. pay TV services will reach an attrition rate of -3.8% in the third quarter once all operator reports are in, MoffettNathanson predicts.