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The partnership will allow Touch Inflight to predict passenger entertainment preferences, aiming to drive satisfaction and loyalty for its airline partners.

According to a survey by Ampere Analysis, Paramount+ was the platform to see the largest boost in active viewers, with a monthly growth of 22%.

TV screens in the living room drive the highest advertising recall, according to “The Context Effects” study, which Map The Territory and Tapestry Research carried out for Thinkbox, looking into the key factors influencing in-home video advertising performance.

STV Group has reported a 22% year-on-year drop in operating profit, attributing the decline to a challenging TV advertising landscape and inflationary cost pressures.

These findings stem from a recent study undertaken by Hub Entertainment Research. The research suggests access to sports does indeed strongly influence viewers’ choice of platform.