Pawsey will now drive sales of Fremantle’s productions with local broadcasters and platforms to bolster growth in the Nordics, and Benelux added to his existing remit of the CEE region.
The company has reached a pre-sale agreement with HBO Max for the broadcast of "Vestidas de Azul" and Season 2 of "Veneno" in Portugal, Baltics, and Nordic countries, while continuing the negotiations for other territories.
The leading executives from the streaming platform shared their new projects and content strategies while highlighting the collaboration between the creative teams.
The company's international team will now be tasked with distributing all formats and finished tape that have been originated in the 13 Monday-affiliated production companies, spanning across the Nordics and Benelux.
According to Mediavision’s latest report, 70% of the Nordic households today have a paid streaming service, and as many as 75% of the Nordic households now have a TV set connected to the internet.