Given its increasing emphasis on originals and heavy investment, the share of viewing actually going to Netflix’s original titles seems surprisingly low, according to a new analysis from Omdia of PlumResearch data.
The Central and Eastern European (CEE) market is on track to reach US$42 million in free ad-supported streaming TV (FAST) revenues by 2028, according to new research from Omdia.
In 2023, FAST Channels will generate US$2 billion in revenues, and more than 80% will come from the United States, Maria Rua Aguete, Senior Director at Omdia, revealed during MIPTV.
Television adaptations from videogames soared by 47% from 2021 to 2022, with “The Last of Us”, the latest great hit of HBO Max, being responsible for changing the perception of consumers about the quality of such titles, Omdia revealed.
Despite the economic uncertainty, cost of living crisis and saturation of video services in some countries, 2023 is on track to be a good year for SVOD services, according to newly released figures from Omdia.