Omdia - Latest news Search results for Omdia

Netflix originals account for less than 40% of viewing in key markets 27 JUN 2023

Data

Netflix originals account for less than 40% of viewing in key markets

Given its increasing emphasis on originals and heavy investment, the share of viewing actually going to Netflix’s original titles seems surprisingly low, according to a new analysis from Omdia of PlumResearch data.
The CEE market to reach U$D 42 million in FAST revenues by 2028 5 JUN 2023

Data

The CEE market to reach U$D 42 million in FAST revenues by 2028

The Central and Eastern European (CEE) market is on track to reach US$42 million in free ad-supported streaming TV (FAST) revenues by 2028, according to new research from Omdia.
FAST channel revenue will almost triple between 2022 and 2027 19 APR 2023

Data

FAST channel revenue will almost triple between 2022 and 2027

In 2023, FAST Channels will generate US$2 billion in revenues, and more than 80% will come from the United States, Maria Rua Aguete, Senior Director at Omdia, revealed during MIPTV.
Series Mania 2023: What is consumers perception regarding TV adaptations of videogames? 21 MAR 2023

Data

Series Mania 2023: What is consumers perception regarding TV adaptations of videogames?

Television adaptations from videogames soared by 47% from 2021 to 2022, with “The Last of Us”, the latest great hit of HBO Max, being responsible for changing the perception of consumers about the quality of such titles, Omdia revealed.
Will 2023 be a good year for the streaming industry in the United States? 1 FEB 2023

Data

Will 2023 be a good year for the streaming industry in the United States?

Despite the economic uncertainty, cost of living crisis and saturation of video services in some countries, 2023 is on track to be a good year for SVOD services, according to newly released figures from Omdia.