The average number of US video services (SVOD and AVOD) taken per VoD user has also fallen for the first time, from 7.23 in November 2020 to 7.06 in April 2021, according Omdia report.
During the session "The future of streaming: what is next?", María Rua Aguete, Senior Research Director of media research company Omdia, analyzed key data and insights about the segment.
Linear TV accounted for 63% of television viewing in the United States in 2019, compared to 16% for long-form viewing and 12% for PVR time-shifted television, according to Omdia.
The Executive Director at Omdia has analyzed what kind of companies were most affected during the pandemic both positively and negatively and has revealed the winners in the video streaming place.