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Pact
21 MAR 2024
Data
More than half of total video ad impressions in 2023 were from CTV
A report by Innovid revealed that users are leaving traditional linear TV behind while prioritizing CTV, making advertising more impactful.
5 MAR 2024
Kids & Animation
The Smurfs renews its collaboration with Emporio Armani for spring and summer 2024 collection
This new partnership includes colourful garments and accessories for little ones, made from materials chosen for a lower environmental impact.
22 FEB 2024
Deals
Impact and A+E partner for a multi-year content licensing agreement
The agreement is a part of Impact Network's work to broaden its content and brand in the entertainment industry by accessing A+E Media Group's "Black Excellence Collection" from the company's content library.
21 FEB 2024
Data
USA: Ad-tiered streaming is generating new subscriptions
A study by Bango shows the positve impact of ads, bundling, and password-sharing crackdowns on the U.S. subscription economy.
16 FEB 2024
Data
U.S.: Scripted releases fell in 2023 after strikes’ impact
According to a research by Ampere Analysis, 2023 recorded the lowest number of releases in the last 4 years.
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