Pact - Latest news Search results for Pact

More than half of total video ad impressions in 2023 were from CTV 21 MAR 2024

Data

More than half of total video ad impressions in 2023 were from CTV

A report by Innovid revealed that users are leaving traditional linear TV behind while prioritizing CTV, making advertising more impactful.
The Smurfs renews its collaboration with Emporio Armani for spring and summer 2024 collection 5 MAR 2024

Kids & Animation

The Smurfs renews its collaboration with Emporio Armani for spring and summer 2024 collection

This new partnership includes colourful garments and accessories for little ones, made from materials chosen for a lower environmental impact.
Impact and A+E partner for a multi-year content licensing agreement 22 FEB 2024

Deals

Impact and A+E partner for a multi-year content licensing agreement

The agreement is a part of Impact Network's work to broaden its content and brand in the entertainment industry by accessing A+E Media Group's "Black Excellence Collection" from the company's content library.
USA: Ad-tiered streaming is generating new subscriptions 21 FEB 2024

Data

USA: Ad-tiered streaming is generating new subscriptions

A study by Bango shows the positve impact of ads, bundling, and password-sharing crackdowns on the U.S. subscription economy.
U.S.: Scripted releases fell in 2023 after strikes’ impact 16 FEB 2024

Data

U.S.: Scripted releases fell in 2023 after strikes’ impact

According to a research by Ampere Analysis, 2023 recorded the lowest number of releases in the last 4 years.