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Events 9 JUN 2021

OTT CONSUMER RETENTION: IF CONTENT IS KING, DATA IS ESSENTIAL

9 JUN 2021
Parks Associates resumed its Future of Video event, which highlights the Covid-19’s impact on the OTT market, its long-term impacts, and the strategies market players have implemented to endure the hardships and fulfill consumer demand for new video services. Less than half of US broadband households subscribe to four or more OTT services and 82% of US broadband households have an OTT subscription.

Events 31 MAR 2021

HOW HAS THE VIRTUAL PAY-TV MARKET MAINTAINED AN UPWARD TREND?

31 MAR 2021
Parks Associates' digital event, "Future of Video: Explore vMVPDs and New OTT, Pay-TV Strategies" explores the increasing popularity of VMVPD services have taken over the pay-tv landscape. By 2023, the market is projected to surpass satellite TV and telco services, falling in second place behind cable services.

Research 30 JUN 2020

CHURN RATES INCREASE TO 41% AMONG OTT SERVICES IN Q1 2020

30 JUN 2020
Parks Associates' insights reported that the churn rate for OTT services in the USA increased from 35% in Q1 2019 to 41% in Q1 2020. As the Covid-19 unfolded, more than two in five US broadband households have used an OTT service, and 8% of households have tried four or more services.

Research 22 MAY 2020

67% OF U.S HOUSEHOLDS USE AT LEAST ONE INTERNET-CONNECTED VIDEO DEVICE

22 MAY 2020
A Parks Associates' report examines device and technology platform strategies for large streaming players. Both, OTT streaming and broadcast television figures continue to rise in adoption and usage.

Research 13 MAR 2020

OTT SERVICE CHURN REACHED 35% IN 2019

13 MAR 2020
The churn rate among all OTT services during last year was 35%, up from 25% in 2018 and a trend that operators will want to curb, according to a new study from Parks Associates.