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Whether it is Mickey Mouse t-shirts, Star Wars Lego sets or plush dolls based on the latest Pixar hit, licensed merchandise is a billion-dollar business, and The Walt Disney Company is the undisputed leader in this category, Statista said in its latest report.

The streaming service will offer its first month for $1.99 as opposed to its regular $7.99 per month, and is set to debut various Pixar Animation Studios and Marvel Studios productions, along with other premiers.

With a massive library of popular shows and movies from brands like Pixar, Star Wars, Marvel, National Geographic, Fox and more, Disney’s new OTT service is poised to be Netflix’s biggest competitor.