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USA: Despite the records generated by the Super Bowl, TV viewership declined in February 2 APR 2024

Markets

USA: Despite the records generated by the Super Bowl, TV viewership declined in February

The major sporting event drew in 123.7 million viewers; however, TV viewership for February is higher than in previous years (6.4% increase). On the other hand, streaming usage reaches 37.7%, its largest share of total TV since August 2023.
Channel 4 confirms new appointments to its commissioning team 1 APR 2024

Corporate Moves

Channel 4 confirms new appointments to its commissioning team

Steven Handley, Alisa Pomeroy and Ollie Madden were appointed as new Heads of Department, while Kiran Nataraja expanded her role taking on editorial responsibility for Channel 4 Streaming.
Streaming wars: what\ 25 MAR 2024

Trends

Streaming wars: what's beyond the Play Button?

Information from Hub Intel revealed that, while securing a rich content library remains pivotal, companies often underestimate the power of how they design the experience.
Series Mania: TF1 Group to launch TF1+ into international markets 22 MAR 2024

Streaming

Series Mania: TF1 Group to launch TF1+ into international markets

The French group announced it will launch its streaming service into international markets starting in June.
ViX starts shooting six new original shows 21 MAR 2024

Production

ViX starts shooting six new original shows

TelevisaUnivisión's streaming service expands its offerings through new productions. Among them, the first movie with The Media Pro Studio, a romantic comedy, reality shows about renowned figures in music, some of the main exponents of the regional Mexican genre, and a documentary about Laura Bozzo.