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The company announced that it has achieved 1% audience share and grown ratings by 86% over the past 6 months and ranked number 1 in its competitive set 3 months in a row since launching in April 2023.

Both companies will share the distribution of format, with Fuji Creative Corp, the distribution arm of Fuji TV, handling Asia and TGC GE representing the format in the rest of the world.

The major sporting event drew in 123.7 million viewers; however, TV viewership for February is higher than in previous years (6.4% increase). On the other hand, streaming usage reaches 37.7%, its largest share of total TV since August 2023.

Marketing experts, producers and broadcasters shared their experiences about using AI in early stages to help to develop a show as well as the successful mechanisms to turn the IP into a brand.

With this acquisition, Reliance Industries, a multinational conglomerate already the majority shareholder in Viacom18, will solidify its position further in the Indian media landscape.