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A study by Mediavision revealed that, although the market is saturated, there are signs of change ahead that could help reignite consumer interest.

Between April 20 and 21, the company launched the 17th series of “Britain’s Got Talent”, broadcasted The FA Cup semi-final, and launched the brand new and exclusive drama “Red Eye”.

The partnership is aimed to reimagine ways of uniting cricket, one of the most popular sports in the region, and entertainment.

The international Sports Market & Summit with a Focus on the Americas will take place in Buenos Aires on May 14th and 15th. However, the event will kick off on Monday 13 May with an Opening Party sponsored by Bet Warrior and 1190 Sports.

The slate of the company features themes of human spirit and resilience with titles like "The Ride Life with Sung Kang"; and "The inspiring Resilience: The Els Visser Story".