Sky has agreed new five-year partnerships with both ATP Media and WTA Ventures which will see over 80 tournaments made up of 4000 matches available on Sky Sports, NOW and WOW.
The global value of sports media rights has increased to a record high of almost US$56 billion (€51.1 billion/£44.7 billion), the SportBusiness’ “Global Media Report 2023” reveals.
Spending on original content has increased faster than European audiovisual sector revenues, while at the same time sports rights spending is increasing sharply, the European Audiovisual Observatory revealed in its latest report.
Under the terms of the new partnership, Sky Sports viewers will continue to have access to comprehensive and in-depth coverage of the PGA Championship and KitchenAid Senior PGA Championship.
In its latest report, Antenna took stock of consumer subscription behavior to assess the elements of the sports streaming landscape that seem clear versus those that remain unclear.