The company partnered with the Center for Scholars & Storytellers at UCLA to conduct an international survey, intended to analyze consumer demand for diverse representation both in front and behind the camera.
The service will offer its originals, as well as a line-up of films and series from Lionsgate and other major Hollywood studios, as part of a regular subscription. The content will launch on 1 March.
Nielson is the new Executive Vice President of Distribution and Business Development, while Cooke was promoted to Senior Vice President of Programming for International Networks.
Busby will be responsible for leading the programming and development team for the streaming platform and delivering on its programming mandate committed to narratives by, about and for women and underrepresented audiences.