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HOW HAS INCLUSIVE CONTENT DRIVEN A SURGE FOR BLACK TALENT? 15 MAR 2021

Data

HOW HAS INCLUSIVE CONTENT DRIVEN A SURGE FOR BLACK TALENT?

Diversified content libraries have surged among both, streaming and broadcast markets. Titles that represent the Black community have led to an increase in viewership, with men contributing 17.82% of total broadcast views and 9.58% for SVOD, while women contribute 6.95% and 9.31%.
US TV ADVERTISING MARKET STARTED TO RECOVER AFTER A 2020 MASSIVE DECLINE 12 MAR 2021

Ad Sales

US TV ADVERTISING MARKET STARTED TO RECOVER AFTER A 2020 MASSIVE DECLINE

US TV ad revenues reached $17 billion as 2020 came to an end. TV advertising revenues are projected to increase by 11% to $52.3 billion this year as a result of events expected to drive a surge in the market, such as the Summer Olympics and vaccine distributions.
Imagen YouTube producirá 40 series originales con foco en el mercado publicitario 11 MAR 2021

Streaming

YOUTUBE REACHES 120 MILLION CONNECTED TV VIEWERS IN THE US

The platform accumulated 20% more views than it did in March 2020, with 82.5% of the views deriving from five streaming services. Its financial performance during the fourth quarter last year surged by 36% year-over-year to nearly $7 billion.
“THE OFFICE” DEMAND WENT UP BY 39% AFTER MOVING TO PEACOCK 29 JAN 2021

Streaming

“THE OFFICE” DEMAND WENT UP BY 39% AFTER MOVING TO PEACOCK

From 1-19 Jan. demand was 30% higher compared to the previous 19 days, indicating the rediscovery of this show by new audiences could be driving a longer-term resurgence. 
SPORTEL WINTER, POSTPONED DUE TO SANITARY UNCERTAINTY 12 JAN 2021

Trade Shows

SPORTEL WINTER, POSTPONED DUE TO SANITARY UNCERTAINTY

As the resurgence of the pandemic continues, leaving uncertainty for the coming months, Monaco Mediax has taken the decision to not pursue the organization of Sportel Winter, due to be held in Monaco from February 22-24, 2021.