SVOD has grown by 34% in 2020 to US$16.3bn in revenues, with China contributing 58%. Youtube is racking up the largest revenue in the area, taking up 60% of the total in the region.
The engagement results from a surge in online shopping during the Covid-19 pandemic. International Research Firm Park Associates will host its third annual "Future of Video: OTT, Pay TV, and Digital Media" on 14-16 December.
Tubi’s Chief Content Officer Adam Lewinson and TV Azteca’s Chief Digital Officer Emilio Aliaga talked about the surge in AVOD consumption behaviors in Mexico following Tubi’s launch through its partnership with TV Azteca earlier this year.
Each quarter, the service averaged a 100% increase in total view time. The spike was most likely caused by increased time spent at home during the pandemic and a surge in new Fox content.