The older the viewer, the more TV time is spent watching live or DVR content, according to a recent TDG research, which breaks down how US adults spend their weekly television time by live, on-demand, and digital video recorders.
Six-in-ten connected-TV households now watch a free ad-supported streaming service on television, according to TDG. YouTube remains the dominant FVOD provider, with FASTs such as Pluto TV and IMDb enjoying growing audiences.
The Senior Advisor at TDG Research believes that people streaming more is not always the best news in the world, because that puts a lot of pressure on the studios to have content.
Six in ten adult broadband users who use pay TV on-demand services in the United States have increased viewing as a result of Covid-19-related stay-at-home directives, with 19% reporting a significant increase, according to TDG.
The Senior Advisor at TDG Research analyses the current context, the impact of coronavirus on television viewership and the difficulties that the pandemic presents for new streaming services.