In its most recent study, “Evolution of the TV Set 2023,” Hub found three-quarters of smart TV owners have made use of one of seven specific “non-TV” features.
Not only are more consumers using the built-in connectivity of smart TVs to watch video, but half of smart TV owners say they use their set for streaming music or other audio content, according to Hub Entertainment Research’s latest report.
Homes in the United States now own an estimated 204 million smart TV sets, continuing smart TVs’ growth in presence and in use, the fifth annual wave of Hub Entertainment Research’s “Connected Home” study reveals.
Adult SVOD viewers in the United States spend half their streaming TV time watching apps on smart TVs, up from 31% in 2015, according to Aluma Insights’ latest report.