the Viaplay streaming service app will be pre-installed on all Hisense Smart TVs sold in Viaplay’s current direct-to-consumer markets and in North America, where Viaplay will launch in early 2023.
TikTok is looking to expand its connected TV ad presence, according to a new job posting, ramping up its battle with YouTube to bring short-form video to TVs and capture more revenues in that lucrative channel.
Across the UK, Germany, France, Spain and Italy, time spent streaming on Samsung Smart TVs has increased +61% to 2 hours and 53 minutes per day, according to a report commissioned by Samsung Ads Europe.
Both companies have signed a multi-year agreement that allows TLC TV's to provide easy access to curated content from their leading global and local streaming services on one screen.
The adoption of Smart TVs among US consumers has skyrocketed over the last few years, spurred onward by the pandemic and still maintaining that momentum, according to a new report from LG Ads Solutions.