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Viaplay Group secures multi-market device partnership with VIDAA 8 NOV 2022

Production

Viaplay Group secures multi-market device partnership with VIDAA

the Viaplay streaming service app will be pre-installed on all Hisense Smart TVs sold in Viaplay’s current direct-to-consumer markets and in North America, where Viaplay will launch in early 2023.
Why are TikTok and YouTube increasingly competing for CTV ad dollars? 29 AUG 2022

Content

Why are TikTok and YouTube increasingly competing for CTV ad dollars?

TikTok is looking to expand its connected TV ad presence, according to a new job posting, ramping up its battle with YouTube to bring short-form video to TVs and capture more revenues in that lucrative channel.
Time-spent streaming increases in UK, Germany, France, Spain and Italy 10 AUG 2022

Content

Time-spent streaming increases in UK, Germany, France, Spain and Italy

Across the UK, Germany, France, Spain and Italy, time spent streaming on Samsung Smart TVs has increased +61% to 2 hours and 53 minutes per day, according to a report commissioned by Samsung Ads Europe.
Screenhits TV App to be available on 44 million TCL TVs worldwide  4 AUG 2022

Apps

Screenhits TV App to be available on 44 million TCL TVs worldwide

Both companies have signed a multi-year agreement that allows TLC TV's to provide easy access to curated content from their leading global and local streaming services on one screen.
58% of CTV households in the United States are now using Smart TVs 3 AUG 2022

Content

58% of CTV households in the United States are now using Smart TVs

The adoption of Smart TVs among US consumers has skyrocketed over the last few years, spurred onward by the pandemic and still maintaining that momentum, according to a new report from LG Ads Solutions.