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The deals, which include a brand-new e-commerce site, new apparel ranges from Dolls Kill, multiple fan-focused activations, location-based events in China and a previously announced global partnership with leading lifestyle retailer Miniso, will be discussed during the Brand Licensing Europe in London, scheduled to take place from 4-6 October, and the China Licensing Expo in Shanghai 17-19 October.

The launch follows the agency’s recent expansion across APAC, including new offices across Seoul, Taipei, Manila, Bangkok, Mumbai and Singapore. In correlation with the launch, new China deals brokered for "Peanuts," "Teletubbies" and "In the Night Garden."

The company has secured deals for the recently reimagined live-action "Teletubbies series," as well as the brand-new CG-animated show "Teletubbies Let’s Go!." In addition to Content, it has sealed licensing deals with The Loyal Subjects for collectible figures, a Leading Role for elevated costume apparel and Brand Alliance for apparel, among others.

The company also launched new content and consumer products for "Strawberry Shortcake," "Chip and Potato," and "In The Night Garden."

The company has partnered with the maker of "Teletubbies" and "Thomas the Tank Engine," Kenn Viselman’s itsy bitsy Entertainment, to help distribute the series, which has already been sold to 144 countries.