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Twitch launches a new sports category as Amazon pushes for sports dominance. The new sports category on Twitch comes just weeks after Amazon streamed Premier League soccer free on platform for the first time.

In 2019, "Thursday Night Football" reached an average of 15.4 million viewers across all the networks it was featured in, 4% more than 2018. This year, it will become available on Amazon Prime Video and Twitch to more than 150 million paid Prime members worldwide, in more than 200 countries and territories.

According to eMarketer, Amazon's streaming video platform exceeded 40 million monthly viewers. This would capture 15.5% of digital video viewers in the US market.