Vodafone TV subscribers will get access to a lifestyle channel for women, available through the Basic, EBT and Premium packages reaching a global audience of 150k subscribers.
More and more women are entering the world of electronic sports, initially dominated by men. Clubs like Movistar Riders or Vodafone Giants are betting for women's teams, there are associations that represent them and they even have their own festival.
It experienced a 4.1% increase during the first quarter, bringing total penetration to 89%. Grupo NOS was the provider with the highest proportion of subscribers (39.9%), followed by MEO (39.7%), Vodafone (16.5%) and NOWO (3.7%).
The company creates high-quality content for some of the world’s top brands and sports governing bodies, including the International Olympics Committee, The America’s Cup, Formula 1, Coca-Cola, Hugo Boss, McLaren, Vodafone, and Land Rover.