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The deal sees the launch of two limited edition trainer designs in Italia inspired by the elegance and surreal humour of the popular character of MGM.

Top Drawer will see the unveiling of two new Peanuts plush collections from Rainbow Designs, a relationship that was brokered by WildBrain CPLG UK on behalf of Peanuts Worldwide.

The newly promoted executive will be responsible for developing strategies for new and existing partners and will work with 14 regional offices to oversee the company’s growing lifestyle portfolio.

Michael Riley will be Chief Brands Officer (CBO); Deirdre Brennan, Executive Vice President, Content Partnerships; Jianbo Wei, Managing Director, China; Daisy Wall, Vice President, Short Form Content; and Liz Thompson, Vice President, Marketing and Communications.

The collection is the latest installment of Enriquez’s annual Fashion Comics project for Pitti Bimbo and debuted at the event’s 90th edition in Florence last month.