La compañía contrató a Caroline Tyre como su nueva Vice President, Global Sales & Rights Strategy, y además creó un nuevo rol para Lara Ilie, que ahora será Vice President, Revenue Share & Transactional.
The two companies will implement a digital-first content strategy for the launch. More than 100 minutes of animated and live action content produced by the digital studio will be released on YouTube.
The licensing agent will represent Hasbro’s merchandise, publishing, promotions, and short-term location-based entertainment business across Benelux, Nordic, CEE, and Turkey regions.
The company will also support its distribution, including its flagship CG-animated series, “The Polos." The learning products are targeted at early learners aged 3-7.