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The executive will be responsible for with creating the UK-based visual effects and animation studio's IP, acquire external IP and develop coproduction and commercial partnerships.

The streaming specialist company's new venture will allow any content company to launch a FAST channel, and any authorized viewer can access their programming with any streamer, device, and location.

Looking at estimated lost revenue for four of the top SVOD platforms in the United States due to churn, in April 2021, HBO Max lost $33.1 million, Netflix $17.3 million, Hulu $15.1 million and Disney+ $14.7 million, according to Wurl.

Wurl has entered into an agreement with RCN Más and MegaNoticias to enable distribution and monetization services on US connected-TV platform Roku.

Three new channels launching in the UK, powered by streaming technology partner Wurl. The first two genre-based channels, curated from Endemol Shine Group’s extensive content library, launched last month. In addition to the three UK channels, further channels will be launched in the US and across key European markets in the coming months.