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Additionally, format options deals for the musical contest have been signed for the UK and Australia

The Canadian company has secured a raft of option deals before heading to Cannes market for a concept variety music series designed with glamour in mind.

Mediawan Prod has taken the option rights for all European French-speaking territories of the program, who is set to premiere on ICI Radio-Canada January 19th.

Global advertising expenditure is forecast to grow 8.0% in 2022, according to Zenith’s latest report. This represents a minor downgrade from the 9.1% growth rate the researcher published in December 2021.

Advertising expenditure will total US$669 billion this year, US$40 billion more than what was spent in 2019, before the pandemic, according to Zenith’s latest “Advertising Expenditure Forecasts” report.