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Results for "churn"

Research 9 JUN 2021

CHURN RATE, AN INCREASING PROBLEM FOR SVOD PLATFORMS

9 JUN 2021
The aggressive marketing of new streaming services is providing consumers with more incentive to cut the pay TV cord and sign up for new services, but subscriber churn has become an increasing problem for streaming service providers, according to Interpret.

Research 10 FEB 2021

LIVE SPORTS, THE CHURN ANTIDOTE FOR THE PAY TV INDUSTRY IN THE US

10 FEB 2021
Churn rates for OTT and vMVPD services dropped as consumers shift to online video sources for their entertainment. The announcement serves as one of Parks Associate's topics for the fourth annual Future of Video: OTT, Pay TV, and Digital Media.

Research 17 DEC 2020

NEARLY 70% OF FREE TRIAL US SUBSCRIBERS PURCHASE AT LEAST ONE OTT SERVICE

17 DEC 2020
Less than half of total US broadband households have opted for a free trial, with the majority later agreeing to pay for the service. Overall churn rates are at 40%, while the average household spends USD 16 per month on OTT services.

Research 10 DEC 2020

NEARLY 1 OUT OF 10 US BROADBAND HOUSEHOLDS CANCEL OTT SERVICES AMID PANDEMIC

10 DEC 2020
With the figure equating to 8%, most cancellations resulted from sports programming cancellations. Churn rates have declined to 38% from 46% last year among OTT video services and vMVPDs dropped from 84% in 2019 to just under 50%.

Research 2 SEP 2020

HOW THE INDUSTRY BUSINESS CAN CREATE RESILIENCE IN A POST-COVID WORLD?

2 SEP 2020
NAGRA released a white paper to help premium content, pay-TV and telco businesses to identify operating challenges and build a resilient strategy to optimize subscriber services, increase loyalty, and reduce churn.