Search results for churn

According to Antenna’s latest report, although acquisitions keep increasing, so did the churn rate, forcing the biggest SVOD players to shift their focus to a more advanced subscriber management.

This comes from a study by the consulting firm Park Associates. It shows that churn remains a persistent issue for video streaming services, primarily driven by cost and difficulty finding content.

Data revealed in the latest update of Parks Associates’ Streaming Video Tracker indicates that legacy pay-TV companies continue to lose subscribers to streaming video services, while the average annualized industry churn rate for streaming services to be 50%.

Super Bundling gains momentum as subscription services aim to amplify customer acquisition and reduce churn, according to a new Bango research.

The average annualized subscriber churn rate for streaming video services stands at 47%. The top driver of service cancellations is the desire to save money, according to Parks Associates’ latest "Video Services: Shifting Demand" study.