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Results for "churn"

Research 9 JUN 2022

Is Netflix really at risk of losing subscribers with its ad-supported tier?

9 JUN 2022
A quarter of the 12 million Netflix subscribers in the United States most at risk of churn are tolerant of advertising, according to Ampere Analysis, suggesting Netflix’s plan to introduce an ad-supported tier should pay dividends.

Research 30 MAY 2022

Which SVOD services are benefiting from Netflix churn?

30 MAY 2022
In the first quarter, premium SVOD services saw an over 35% increase over the fourth quarter in new subscribers who had canceled Netflix in the past month, Antenna revealed in its latest report.

Research 29 APR 2022

Why Hulu’s new Disney+ bundle aims to reduce subscriber churn?

29 APR 2022
Ampere Analysis’ first quarter of 2022 consumer research indicates that 47% of current Hulu subscribers in the United States do not take Disney+, despite the relatively cheap Disney Bundle offer.

Research 29 APR 2022

To which platforms have churned Netflix subscribers migrated?

29 APR 2022
While gross additions have remained relatively stable, Netflix saw 3.6 million cancels in the first quarter of 2022 — over one million more than the service dealt with in both Q1 2021 and Q4 2021.

Research 1 APR 2022

What are the factors that lead SVOD churn in the United States?

1 APR 2022
In the United States, the average churn rate has remained consistent since 2020 at about 37% across all paid SVOD services, according to Deloitte’s latest report.