Search results for churn
16 DEC 2021
Data
US OTT subscriber churn rate reaches 44% in 2021
A recent Parks Associates study reveals that nearly 50% of total US consumers have an average of four OTT services, though well over half of the group also plans to cancel amid a lack of new content availability.
3 DEC 2021
Data
150 million paid SVOD subscriptions will be cancelled worldwide
Deloitte Global predicts that, in 2022, at least 150 million paid subscriptions to streaming video-on-demand services will be cancelled worldwide, with churn rates of up to 30% per market.
31 AUG 2021
Data
US streamers lost more than in $80 million due to churn in April
Looking at estimated lost revenue for four of the top SVOD platforms in the United States due to churn, in April 2021, HBO Max lost $33.1 million, Netflix $17.3 million, Hulu $15.1 million and Disney+ $14.7 million, according to Wurl.
9 JUN 2021
Data
CHURN RATE, AN INCREASING PROBLEM FOR SVOD PLATFORMS
The aggressive marketing of new streaming services is providing consumers with more incentive to cut the pay TV cord and sign up for new services, but subscriber churn has become an increasing problem for streaming service providers, according to Interpret.
10 FEB 2021
Data
LIVE SPORTS, THE CHURN ANTIDOTE FOR THE PAY TV INDUSTRY IN THE US
Churn rates for OTT and vMVPD services dropped as consumers shift to online video sources for their entertainment. The announcement serves as one of Parks Associate's topics for the fourth annual Future of Video: OTT, Pay TV, and Digital Media.