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Research 5 OCT 2020

SPAIN WILL HAVE OVER 20 MILLION OTT USERS BY 2021

5 OCT 2020
Greater studio competition, coupled with an increase in digital video viewing in Spain amid the nationwide lockdown, will push the number of subscription OTT video service users in Spain to 20.2 million in 2021, according to eMarketer.

Research 5 OCT 2020

ESPAÑA TENDRÁ MÁS DE 20 MILLONES DE USUARIOS OTT EN 2021

5 OCT 2020
Una mayor competencia de los estudios y un aumento en la visualización de videos por la cuarentena elevará el número de usuarios de servicios de video OTT por suscripción en España a 20.2 millones en 2021, según eMarketer.

Digital 13 AGO 2020

THE PANDEMIC PUTS THE SPOTLIGHT ON A RISING E-SPORTS INDUSTRY

13 AGO 2020
Despite any short-term struggles from large advertising downturns, the outlook for e-sports remains positive - this year, US e-sports ad revenues will still grow 12% to $196 million, according to eMarketer.

Research 3 AGO 2020

LATIN AMERICA TRADITIONAL AD SPENDING WILL CRATER, BUT DIGITAL WILL SPIKE

3 AGO 2020
Latin America will have the worst regional performance for ad spending overall this year, declining 10.0% collectively, although oddly, it will also have the best performance for digital ad spending growth at 5.0%, according to eMarketer.

Research 3 AGO 2020

CAE EL GASTO PUBLICITARIO TRADICIONAL EN AMÉRICA LATINA

3 AGO 2020
América Latina tendrá el peor desempeño regional en lo que se refiere a gasto publicitario total este año, disminuyendo 10.0% colectivamente, aunque también tendrá el mejor en lo que respecta al gasto digital, con un 5.0% más, según eMarketer.