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Research 6 MAR 2020

TWITCH WILL REACH 40 MILLION TELEVIDERS PER MONTH IN THE UNITED STATES DURING 2021

6 MAR 2020
According to eMarketer, Amazon's streaming video platform exceeded 40 million monthly viewers. This would capture 15.5% of digital video viewers in the US market.

Research 18 FEB 2020

DISNEY+ COULD RESHAPE KIDS’ DIGITAL VIDEO CONSUMPTION

18 FEB 2020
While digital video is certainly an important part of kids’ media diet, eMarketer estimates that just over half of those ages 11 and younger will be digital video viewers this year. However, Disney+ has the potential to change that.

Research 4 FEB 2020

PROMOTIONS WILL DELAY SVOD SUBSCRIPTION FATIGUE

4 FEB 2020
Some new SVOD services are offering promotional discounts and bundling their products with services that consumers already use, although this isn’t a sustainable way to operate in the long run, according to eMarketer.

Research 30 ENE 2020

MOST VIDEO STREAMING STILL HAPPENS ON TV SETS

30 ENE 2020
Although mobile video ad-spending and viewer numbers are surging, most streaming still happens through TV sets, according to a recent study from eMarketer.

TV 20 DIC 2019

US PROGRAMMATIC ADVERTISING FEES STILL GROWING AMID CONSOLIDATION

20 DIC 2019
Emarketer's findings have uncovered that advertisers spent more than $10 billion on programmatic fees this year, almost 38% of their nonsocial programmatic display budgets.