Search results for eMarketer
25 NOV 2021
Data
About two-thirds of the US population are monthly CTV users
About two-thirds of the US population are monthly connected TV (CTV) users, according to eMarketer’s latest report, which also revealed that young people are more likely to use CTV than older people.
15 NOV 2021
Data
Connected TV ad spend will reach $14.44 billion this year
Connected TV (CTV) ad spend will reach $14.44 billion this year, up 59.9% from 2020, according to eMarketer’s latest report
18 OCT 2021
Streaming
HBO Max will reach nearly 80 million US viewers in 2021
According to eMarketer stats, HBO Max will have nearly 80 million monthly viewers this year, and that it will surpass 100 million viewers by the end of 2023.
15 OCT 2021
Data
Amazon Prime Video is catching up with Netflix in Germany
By the end of 2025, 76.4% of subscription OTT video viewers (31.2 million) will watch Amazon Prime Video at least monthly, and 79.5% (32.5 million) will watch Netflix just as often, according to eMarketer.
6 OCT 2021
Data
Subscription OTT services help push Canadian viewership to 28 million
Canadian viewership will reach new heights this year: previously, eMarketer expected the number of video viewers to reach 28.0 million in 2024, but it now forecasts that milestone will be met next year.