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USA: YouTube was the top streamer for a year in a row 27 FEB 2024

Data

USA: YouTube was the top streamer for a year in a row

According to Nielsen, the platform maintained the first spot, accounting for 8.6% of total time spent with video.
Imagen SVOD + TV paga, la combinación preferida en los Estados Unidos 6 FEB 2024

Data

US: audiences are shifting in how they consume content

The data comes from a survey conducted by Nielsen consulting firm, published in January. Even though 60% of users consume it through cable or direct broadcast satellite, access to TV content is usually complimentary.
USA: In 2023, Americans streamed 21 million years’ worth of content 5 FEB 2024

Data

USA: In 2023, Americans streamed 21 million years’ worth of content

New research by Nielsen shows how much time U.S. audiences spent streaming content during the last year, with a 21% increase from the 17 million years worth they streamed in 2022, according to research by Nielsen.
Nielsen’s Gracenote forms partnership with five media advocacy groups to launch inclusion initiative 17 JAN 2024

Deals

Nielsen’s Gracenote forms partnership with five media advocacy groups to launch inclusion initiative

In addition, the Latinx House and IllumiNative will host Nielsen to celebrate the new Diversity Spotlight at the 2024 Sundance Film Festival.
Telemundo’s "Exatlon All-stars" starts off the year with top ranking in its timeslot 12 JAN 2024

Free TV

Telemundo’s "Exatlon All-stars" starts off the year with top ranking in its timeslot

According to Nielsen, the sports reality competition delivered an average of 350,000 adults 18-49 for the week, resulting in a 46% share among the top three Spanish-language broadcast networks.