Search results for nielsen

According to Nielsen, the sports reality competition delivered an average of 350,000 adults 18-49 for the week, resulting in a 46% share among the top three Spanish-language broadcast networks.

Analysis from Nielsen’s Gracenote has found that 41 shows have been nominated in the 22 categories of major Emmy awards this year. Streaming services accounted for 27 of these shows, the highest share in Emmy history from the streamers.

The growing abundance of programs and movies across linear and streaming channels continues to engage TV audiences for about half of their daily time with media, Nielsen noted in its latest report.

Marketers are up against two major challenges when it comes to reaching and ultimately influencing audiences: the prevalence of ad-avoidance and the effects of inflation, Nielsen noted in its latest “2023 Consumer Survey Report.”

Nielsen’s Consumer & Media View (CMV) data reflects Asia’s rapid adoption of digital platforms, with 64% of viewers now opting for streaming video services.