Search results for nielsen
25 APR 2023
Data
Asia: Digital advertising spend jumped 64% in 2022
Investment in advertising in Thailand, Indonesia, Singapore, Malaysia, Philippines, South Korea and Taiwan jumped by almost US$55 billion in 2022 – an overall increase of 12%, according to new data from Nielsen.
14 APR 2023
Deals
Nielsen’s Gracenote joins the Entertainment ID Registry (EIDR) Board
Gracenote has joined the Entertainment ID Registry (EIDR) Board to partner on new ways to help the media and entertainment industry improve workflow efficiencies.
9 MAR 2023
Data
Which mood dominates this year’s best picture Oscar nominations?
Academy voters have primarily selected movies with a “powerful” or “fun” feel to them for this year’s best picture nominations, as nine of the 10 nominees are classified within one of these moods, according to Nielsen.
2 MAR 2023
Data
Sports and streaming content fuel a rise in total TV usage in January in the US
A surge of viewership for broadcast dramas, sports and new streaming content pushed total usage of TV up 1.3% in the United States in January compared with December, according to Nielsen’s latest report.
10 FEB 2023
Data
Does representative content drive bingeability across streaming platforms?
According to Nielsen’s latest "Attitudes on Representation on TV" study, 34% of respondents said they do not think there is enough content that represents them.