1 JUL 2020
SPECIAL CONTENT

ITALIAN CINEMA LOST 25 MILLION VIEWERS DUE TO THE PANDEMIC

During his speech in the Senate, the president of Anica, Francesco Rutelli described the situation and problems of the film and audiovisual industry after the Covid outbreak and evaluated its impact.

Francesco Rutelli, President of ANICA (Associazione Nazionale Industrie Cinematografiche Audiovisive e Multimediali), attended the hearing at the Seventh Committee of the Senate on "The impact of Covid-19 in the cultural sector". In his speech, he described the situation and problems of the film and audiovisual industry after the outbreak of the pandemic and evaluated its impact.

During his speech, he assured: "We are in a context in which the criticism is global and global competition will be increasingly severe: Italy cannot lose a decisive position, due to our international authority and the possession of a sector of great production value, creative and workplace. Cinema and audiovisuals have a strong impact on work, an important function of social cohesion, promotion of diversity, improvement of creativity and precious industrial skills."

"The supply chain must, therefore, collaborate with respect to the role of each one, to grow an ecosystem that can only be integrated, between cinemas, TV, platforms, and new forms of use. The pandemic has caused, since the beginning of the year, the loss of more than 25 million viewers in theaters, a devastating dimension that has never happened in the history of these industries that represent the most popular and accessible form of entertainment, culture, and sociability in Italy. Even in January, we had more than 4 million viewers in theaters, after an already very positive year, until the disaster began."

"It is important that the Moviement Village experiment will also be supported by the Government in the coming weeks, with outdoor venues, drive-in cinemas, and other phenomena that allow for the participation of many people and that helps people whose jobs are at risk. We hope Immediate tools for adjusting the production of a tax credit, supported by security measures: important and additional charges to be able to film, to allow the reopening of the sets, to protect the health of workers and actors, guaranteeing insurance coverage Today investing in this sector is more important than ever for our country."