The figure represents 108 minutes more than the same period last year and also increased consumption on the main SVOD platforms in the country.
Italians are going to complete a month of obligatory quarantine and one of the consequences of this exceptional period is the increase in consumption of TV content, totaling 356 minutes a day, 108 minutes more than the same period last year, according to Nielsen data and Auditel.
The most consumed content is news and analysis programs (20%), but the number of television series, movies and entertainment programs also grew.
Between March 8-28, an average of 14.5 million Italians watched television, 4.4 million more than last year and 2 million more than the week before.
INCREASE IN DIGITAL CONSUMPTION
The main VoD platforms also experienced growth of 18% in the reference period, with the highest peaks recorded by Amazon Prime Video (interactions of + 511%), Timvision (+ 128%), Infinity (+ 85%), Disney + (+243 percent), and Netflix +15 percent.
The pay TV platform Sky Italia added two new movie channels, available for free to subscribers from April 4 to 30.
Sky Cinema channel #IoRestoACasa 1 will be dedicated to the whole family with the latest movies, cult films from the past and premiere films, while Sky Cinema #IoRestoACasa 2 will offer action movies, including TV premieres, timeless classics and great Italian movies.