NETFLIX DISCUSSIONS AMONG INFLUENCERS INCREASE BY 60% ON TWITTER AMID PANDEMIC

Netflix received a massive uptake over the last three months while many obeyed stay-at-home orders amid the Covid-19 pandemic. Research from GlobalData indicates that the leading subscription video-on-demand service's success is mainly due to its social media channels.

Twitter reflected the findings, with numerous forums of influencers discussing Netflix-related content. The conversations increased by more than 60% during March-May 2020, over the previous 90 days. “Due to Covid-19, people are streaming more content online as they spend more time at home, bringing companies like Netflix to a bright spot in the entertainment sector, with significant growth in new subscribers and higher viewing time,” Prashant Saxena, Influencer Expert at GlobalData said.

There was a large spike in influencer conversations in April when the company announced that it added an eye-popping 15.8 million new subscribers in the first quarter of 2020 due to home restrictions and reported quarterly revenue of USD 5.77 billion against the estimated USD 5.76 billion. In addition to this, the COVID-19 crisis has a positive impact on the company’s stock price as it is up by almost 14% since the beginning of 2020.

Another spike occurred in March when the company announced that it agreed with the EU in a deal to slow down the speed of its streaming service for 30 days to reduce traffic across Europe by 25% and ensure that broadband networks perform adequately as millions of people confined to their homes. “As the world starts easing lockdown restrictions and slowly reopening restaurants and other recreational destinations, it is expected that the viewership and membership numbers for Netflix will likely be impacted in the next coming months,” Saxena said.