Latest news of nostalgia
9 OCT 2025
Markets
Nostalgia drives long-tail value as U.S. streaming viewers increase time spent on older content
Digital i finds that 37% of U.S. viewing time in H1 2025 was spent on shows over a decade old, with "Grey’s Anatomy" generating 3.5 billion hours and "Stranger Things" averaging 49.4 million hours per episode.