BBC News grew its global audience by 4 million people in 2024/25. The BBC’s coverage of international conflicts, crises and elections has boosted its international audience year-on-year to reach 418m people on average every week. The total BBC audience, including content made and distributed by BBC Studios, grew by 3m to 453m.
Audiences came to BBC News for the latest news and developments as elections, global conflicts and political unrest dominated the past year. The majority of the BBC’s international audience came to the BBC World Service (World Service English, World Service Languages) with content reaching 313m people on average every week.
Jonathan Munro, Global Director and Deputy CEO, BBC News, says: “In the past year, the heightened global news agenda has seen audiences come to the BBC for news they can trust in times of instability and insecurity. Despite the decrease in press freedom and increased competition, the BBC has stepped up when audiences need our services the most – from elections and conflict, to the upheaval in Syria and unrest in Bangladesh. Alongside this, record numbers are coming to BBC News Persian despite the service being banned in Iran, and BBC News Arabic has once again demonstrated the importance of having an accurate and impartial news service in the region."
In the Middle East, BBC News Arabic grew its weekly audience reach to 39.5m – up nearly 13% - with growth across Arabic TV and digital programming as well as 1.2m listeners tuning into the Gaza and Syrian lifeline radio services. The fall of former Syrian President Bashar al-Assad and the Israel-Gaza conflict both contributed to significant boosts in audiences seeking trusted news and information.
BBC News Persian saw audiences rise a staggering 38% to 24m as Persian-speakers in Iran and around the world sought out the latest news amid unrest in the region. Despite the challenges of reaching audiences across Iran, the service’s TV channel – the largest international news channel in Iran – is viewed by a record audience of 14m. The BBC now reaches one in four people in Iran every week.
In the United States, the November election and subsequent news around President Trump saw spikes in the number of people coming to BBC News. Audiences increased on digital platforms with the country accounting for 55% of growth on BBC.com
With BBC World Service language services BBC News Brasil and BBC News Mundo also both experiencing audience boosts, the BBC now reaches 83m people across the Americas every week.
Other services which saw a spike in audiences include BBC News Bangla following the protests and unrest in Bangladesh, and BBC News Korean as the service reported on political upheaval in the country.
The BBC remains the most trusted international news provider. The BBC’s news in English across World Service English, BBC.com and the BBC News channel grew its audience to 198m people weekly, an increase of 7m year-on-year. The BBC News channel builds on its success last year to grow its audience in the UK and around the world to 102m.
Press freedom continues on a downward trend globally, with 112 countries reporting a decline in press freedom in 2024. 74% of the BBC World Service audience is now in countries with the lowest press freedom (up 1% on last year).
The BBC’s biggest international market is India, followed by the United States, Nigeria, Iran, and Tanzania.