DAZN Media, the advertising division of DAZN Group, has launched its “biggest-ever football package,” offering one brand partner the opportunity to reach more than 400 million football fans in over 40 markets, across DAZN Group’s OTT, digital, VOD and social platforms.
According to the company, the Global Football Package will enable a brand to centralise its fan-targeted, football sponsorship through one point of purchase and unlock unprecedented global scale.
The package includes sponsorship of live football coverage on DAZN, which includes more than 95 leagues and competitions, such as Premier League, UEFA Champions League, FA Cup, La Liga, Serie A, Ligue 1, Copa del Rey, CONMEBOL Libertadores, CONMEBOL Sudamericana, MLS and J.League, among other competitions.
It also includes headline sponsorship across the football platform Goal, sponsorship of VOD football content across DAZN and Goal’s YouTube channels and the DAZN Player video network, which syndicates content to thousands of the world’s biggest publisher sites including Mail Online, MSN and Kicker.de.
“We feel this is a step change in how brands can align with premium football and target fans. It’s a package that will rival any mainstream football sponsorship. Football content consumption is fragmenting and reaching modern digital audiences is getting harder and harder. By aggregating our assets, we can offer a brand the best global football with localised relevance. All underpinned by digital targeting, delivery and reporting that ensures accountability and limits wastage,” said Stefano D’Anna, EVP Media at DAZN Group.
Through its aggregated platforms, the group affirms the Global Football Package will bring brands closer to more than 400 million football fans worldwide in 40+ markets, delivering over 2.7 billion media impressions and 100 million branded content video views.