20 JUN 2025

Kyle Hugall joins Australian broadcaster ABC as Head of Made

Hugall is a creative leader with two decades of international experience spanning agency and client-side roles and will star his new role on 21July 2025.

Kyle Hugall

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The ABC Australia announces the appointment of Kyle Hugall as the new Head of Made. Hugall is a creative leader with two decades of international experience spanning agency and client-side roles and will star his new position on 21July 2025.

He began his career as a journalist, writing for publications including The Guardian and i-D Magazine in London, before moving into advertising.

Kyle Hugall: "The ABC is an extraordinary and vital institution that has served the Australian public for over 90 years, playing a key role in shaping the nation's identity. The opportunity to lead the creative expression of such a special brand, particularly at a time of rapid change in media and entertainment is an honour, and one I'm excited to embrace. I look forward to helping the ABC show up in bold, relevant, and culturally resonant ways that connect with audiences across the country."

ABC Acting Director, Audiences Karen Madden: “I am thrilled to have Kyle joining the ABC as our Head of Made. Kyle’s global experience as a creative leader will bring a wealth of strategic insight that will be invaluable as we continue to evolve the way we connect with our audiences.”

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