Endemol Shine Boomdog’s "La Casa de los Famosos Mexico" surpassed the premiere numbers of its previous two editions with the debut of the third season on TelevisaUnivision’s Las Estrellas, which aired last Sunday, July 27, attracting more than 12 million viewers across all its platforms.
“We are very excited about the successful premiere of the new season of 'La Casa de los Famosos México' and the excellent reception it received from audiences across all platforms. Season after season, the show continues to captivate Mexican audiences, transcending age and gender with its powerful storytelling and unforgettable participant dynamics.” said Frank Scheuermann, Chief Content Officer of EndemolShine Boomdog, a part of Banijay Americas. “We are very proud of the work we have done together with TelevisaUnivision and our content and production teams. We are confident that we will keep the audience engaged week after week.”
"La Casa de los Famosos México" has also led the digital conversation. It’s racked up an impressive 700 million video views just during its reveal phase and more than 50 million video views during the premiere across all social media platforms,setting a new standard for how audiences engage with reality TV online.
Completely isolated from the outside world and with more than 60 cameras and 70 microphones recording their every move 24/7, the 15 new celebrity residents of "La Casa de los Famosos México" will face different challenges and dynamics over the next 10 weeks. As part of this season’s theme, the celebrities will be divided between two spaces, the 'Day and Night' rooms, where alliances, emotions, strategies and conflict are expected to form.
"La Casa de los Famosos México" airs Monday through Friday at 10:00 pm on Canal 5, and Sundays at 8:30 pm on Las Estrellas, and 24/7 live stream available with VIX Premium.