Univision announced that its portfolio of television networks, including Univision, UniMás, Galavisión, and TUDN is considered the fastest growing media group in the U.S. with an average audience increase of 12% and 16% in primetime among Adults 18-49 and Adults 18-34. Univision’s portfolio growth will place it ahead of FOX Entertainment Group (+4 percent in Adults 18-49) as the fastest-growing in the industry while Disney-ABC Television Group (-11 percent and -16 percent), NBCUniversal (-16 percent and -20 percent) and ViacomCBS (-19 percent and -23 percent) each report double-digit year-over-year audience declines in the demos. “The phenomenal growth across our portfolio this broadcast season speaks to the profound understanding and unique emotional connection that we have with our audience, which informs a bold and innovative programming strategy that continues to delight our viewers with feel-good romantic comedies, epic dramas and binge-worthy realities, especially during these unprecedented times,” said Jessica Rodriguez, Univision’s Chief Marketing Officer and President of Entertainment.
According to Comscore, Univision continues to rank as the No. 1 Spanish-language digital property, beating Telemundo by 21% in both, average U.S. monthly uniques and time spent. A growing number of Hispanic consumers have turned to Univision Digital platforms to stay informed, empowered, and entertained, with an average of 20 million monthly U.S. users in 2020, a 57 percent increase versus 2019. Univision’s digital content is also driving record engagement from its audience, with video consumption up 50 percent in 2020 versus last year.
Its broadcast network will lead the way on Spanish-language television for an unprecedented 28th consecutive broadcast season and remains the only Spanish-language network to rank No. 1 among Total Viewers 2+ and Adults 18-49 since Nielsen began measuring Hispanic television in 1992. Univision is set to close the 2019/2020 broadcast season as the No. 1 Spanish-language network in primetime and total day among Total Viewers 2+, Adults 18-49 and Adults 18-34, and will deliver the No. 1 Spanish-language website in the country with 20 million uniques per month on Univision.com. Univision is outperforming its closest Spanish-language competitor Telemundo by double-digits during primetime across all key demos with an average audience of 1.5 million viewers, a 32%advantage, 604,000 Adults 18-49 at a 23% advantage and 258,000 Adults 18-34 at a 22% advantage, and will finish among the top five networks on all of television, regardless of language with Adults 18-49 and Adults 18-34.
Univision’s weeknight primetime programming has delivered double-digit year-over-year audience increases. Univision’s weeknight primetime performance improved as a result of its debuts: “The Collection” series, an anthology of timeless classics reimagined for a new generation that included “La Usurpadora,” “Cuna de Lobos” and “Rubi,” combined with season two of powerhouse Turkish novela “Amor Eterno” and most recently the lighthearted romantic comedy “Como Tu No Hay 2,” have solidified the network’s 8:00 – 11:00 p.m. lineup.
Sunday nights continue to be a large viewing period on Univision as the network’s family-friendly reality franchises “Pequeños Gigantes” and “Mira Quién Baila All-Stars” made Univision a top-rated broadcast network in their time during their respective runs. During the broadcast season, “Pequeños Gigantes” received 2.2 million viewers, 807,000 Adults 18-49, and 329,000 Adults 18-34, while the second installment of “Mira Quien Baila All Stars” averaged 1.6 million Total Viewers 2+, 590,000 Adults 18-49 and 253,000 Adults 18-34.
The network has increased news coverage to provide the latest information and vital updates for the community, resulting in double-digit audience growth among viewers by 44%, adults 18-49 by 48% and adults 18-34 by 60% versus March 2019. Overall, Univision News is delivering, on average, audience increases of +33 percent among Total Viewers 2+, +32 percent among Adults 18-49, and +36 percent among Adults 18-34 compared to the 2018/2019 broadcast season with its news content. UniMás is the fastest-growing major broadcast network in the U.S. has been anchored by the network’s one-of-a-kind search for love reality series “Enamorandonos.” The two-hour, Monday through Friday dating reality has served as the cornerstone of UniMás’ primetime lineup and averaged more viewers by 71% to 571,000, Adults 18-49 by 72% to 271,000 and ages18-34 by 68% to 114,000 to the 8 p.m. to 10 p.m. time slot from the comparable dates in the 2018/2019 broadcast season.
UniMás’ weekend movie block has powered the network’s strong performance during Saturday and Sunday primetime. It is experiencing double-digit audience growth among viewers by 49% to 666,000, adults 18-49 (+60 percent to 328,000), and Adults 18-34 (+49 percent to 134,000) in comparison to the weekend primetime movie airings during comparable dates in the previous 2018/2019 broadcast season. Overall, UniMás ranks as the youngest broadcast network during primetime (43 years old) and total day (42 years old), regardless of language. Galavisión is reporting double-digit audience growth in primetime among Total Viewers 2+ (+25 percent), Adults 18-49 (+26 percent) and Adults 18-34 (+23 percent) and is set to become the No. 1 Spanish-language entertainment cable network for the 24th consecutive broadcast season in the primetime and total day across all three demographics. TUDN is responsible for more than half of all soccer viewership in the country and owns 22 of the top 25 matches to have aired in the current 2019/2020 broadcast season.