ITVX, ITV's new, free, ad-funded streaming service, has enjoyed a strong debut month delivering a 55% increase in ITV's streaming hours in the first month after its launch compared to the same period last year.
The event will mark the launch of "Crossing" in the international market. Another prominent aspect in Content Americas will be the Titles of Globoplay Originals, with formats designed and developed for streaming.
El evento marcará el lanzamiento de “Travesía” en el mercado internacional. Otro aspecto destacado en Content Americas serán los títulos de Globoplay Originals, con formatos diseñados y desarrollados para el streaming.
Streaming content directly to consumers has not, as a business model, lived up to its billing – and its performance continues to decline as multiple services compete for the same share of wallet, according to Accenture’s latest report.