Abacus Media Rights secures global sales for "Sort Of" comedy series

Produced By Sienna Films, the series was picked up by Sky, Stan, M6-Téva and the Nordic Entertainment Group.


"Sort Of"


Abacus Media Rights (AMR) has secured sales for the CBC/HBO MAX Original comedy series "Sort Of" (8x30’) due to premiere in Canada on CBC’s streaming services Gem and CBC TV in November, and in the US on HBO Max in the fall. Produced by Sienna Films, a Sphere Media company, the highly anticipated series has sold to Sky (UK), Stan (Australia), M6-Téva (France) and the Nordic Entertainment Group (Sweden, Denmark, Norway, Finland, Iceland, Poland and the Baltic countries), with more deals in the pipeline.

Dramatic comedy "Sort Of" sees Sabi Mehboob (Baig), a fluid millennial who straddles various identities from sexy bartender at an LGBTQ bookstore/bar, to the youngest child in a large Pakistani family, to the de facto parent of a downtown hipster family. 

Jonathan Ford, Managing Director at AMR comments, “'Sort Of' is a big-hearted comedy drama of our time with wide appeal.  We’re delighted that many of the world’s leading platforms and broadcasters have already acquired the series and look forward to announcing further sales in the coming weeks.”

The CBC/HBO MAX Original series is created by Bilal Baig ("Acha Bacha") and Fab Filippo ("Save Me"), who also serve as showrunners and executive producers.  The series, produced with the participation of the Canada Media Fund, is written by Baig, Filippo, Jenn Engels, Nelu Handa and Ian Iqbal Rashid, with Filippo and Renuka Jeyapalan ("Kim’s Convenience") directing.  Sienna Films’ Jennifer Kawaja and Julia Sereny are also executive producers on the series.  Sphere Media is the worldwide distributor with Abacus Media Rights handling international sales.