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Señal News > Data

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LG Ad Solutions report reveals data and advanced creative are powering the shift to CTV-first advertising
Trends

LG Ad Solutions report reveals data and advanced creative are powering the shift to CTV-first advertising

Nostalgia drives long-tail value as U.S. streaming viewers increase time spent on older content
Markets

Nostalgia drives long-tail value as U.S. streaming viewers increase time spent on older content

Imagen ¿Cuáles fueron las series más demandas en Estados Unidos en enero?
Trends

Unfinished stories drive viewer retention in streaming’s post-window era

US: Marketers push CTV spend past $26 Billion, but miss the mark on targeting strategy Markets

US: Marketers push CTV spend past $26 Billion, but miss the mark on targeting strategy

Global audiences shift away from U.S. content on major streaming platforms Markets

Global audiences shift away from U.S. content on major streaming platforms

Global subscription economy to hit $1.2 Trillion by 2030 amid consumer fatigue Trends

Global subscription economy to hit $1.2 Trillion by 2030 amid consumer fatigue

Programmatic growth and CTV surge signal maturity in European streaming market Markets

Programmatic growth and CTV surge signal maturity in European streaming market

USA: Content overlap surges as streamers prioritize scale over exclusivity Markets

USA: Content overlap surges as streamers prioritize scale over exclusivity

Global Microdrama boom redefines streaming engagement Trends

Global Microdrama boom redefines streaming engagement

Global production saw strategic shifts across regions in August Markets

Global production saw strategic shifts across regions in August

The top media players spent $200 billion in content Trends

The top media players spent $200 billion in content

USA: NFL viewers embrace interactive, social and shoppable Game Day experiences Markets

USA: NFL viewers embrace interactive, social and shoppable Game Day experiences

Netflix’s Ad-Supported tier becomes a key growth driver as subscriber base triples in two years Markets

Netflix’s Ad-Supported tier becomes a key growth driver as subscriber base triples in two years

Federation Studio France is the largest production company in France in 2025 Trends

Federation Studio France is the largest production company in France in 2025

TV series adaptations boost video game player numbers by up to 490% Trends

TV series adaptations boost video game player numbers by up to 490%

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